Author Archives: Alex

Powerful but perishable – use social media whilst it’s hot!

The bauble reputation has always been elusive, and the bar to achieving it gets higher and higher with each passing year. Yesterday you might have won it by eating the most baked beans ever consumed in a minute with aRead more …

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Simpsons promotion launches new initiative at the Henry Moore Foundation

To coincide with the beginning of the 2012 season at The Henry Moore Foundation near Much Hadham, Herts and with the reopening of Moore’s house and sculpture grounds to the public, local advertising agency Simpsons Creative has been commissioned toRead more …

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Limited edition corn flakes – how exclusive can you get!

In most people’s minds the words ‘limited edition’ are synonymous with exclusivity and ruinous expense – say an original Picasso print from a Cork Street gallery or a Ferrari FXX (£1.8 million a pop, and you’re not even allowed toRead more …

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Forefront signs point the way with local charity sponsorship

From left to right: Julie North, Corporate Relationship Manager, Isabel Hospice Ltd; Lloyd Richards, Director, Forefront Signs Limited; Richard Taylor, Managing Director, Simpsons Creative. A sign company has been one of the first to sign up to a local businessRead more …

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On finding inspiration in the bottom of a glass

As an agency copywriter I like to think of myself as a member of a noble profession: an articulate, influential guild of craftsmen with words.  But reading this month’s issue of Creative Review, which nominates The Top 20 Slogans ofRead more …

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We’ve not only taken the craft out of art. We’ve taken the craft out of craft!

‘Every artist is a craftsman, but not every craftsman is an artist’ was the credo we used to live by when I served my apprenticeship, back in the dark days of Magic Markers and Layout Pads. And it’s an observationRead more …

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Retail Revival Demands Ideas – Not Just Money!

The Mary Portas plan to revive the ‘outdated’ high street is very much in the news at the moment, and most would agree with the spirit, if not the detail, of her proposals. Certainly our own Bishop’s Stortford high streetRead more …

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Isabel Hospice business sponsorship

We invite you, as a local company, to join us as business sponsors of a worthy local charity: Isabel Hospice. It’s an arrangement that benefits us all. As local businesses we get to raise our profile and increase our goodRead more …

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Simpsons Creative Christmas Cracker

This year to celebrate Christmas we are launching our very own ‘Advert Calendar’  superquiz. Each day you can open the door to reveal an advert-themed  question. Make a note of the answers and submit them to us via email byRead more …

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Now even baked bean tins have celebrity designers!

Imagine picking up a can of baked beans and finding a note on the tin from the label designer describing his creative rationale and artistic influences, together with a potted biography of his professional career. Well, it hasn’t quite comeRead more …

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CHAMPAGNE WIN ADDS FIZZ TO STORTFORD’S TRADE FAIR!

An invitation to ‘break the code and crack a bottle’ of Champagne attracted many a hopeful to the Simpsons Creative stand at the Bishop’s Stortford Means Business Exhibition this October, but top prize went to Steve May of Datastore, whoRead more …

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FIELD HOUSE

Ideal as a corporate headquarters, Field House enjoys a commanding position at the heart of Harlow’s commercial district.  Commercial property agents SBH Page & Read commissioned us to produce new on-site photography of the building and available office suites, andRead more …

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CHARRINGTONS HOUSE

The marketing of high profile corporate office space calls for the production of prestige particulars.  To take advantage of the recent refurbishment of Charringtons House; commercial property agents Coke Gearing and Derrick Wade Waters commissioned us to undertake new photographyRead more …

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Fashion By Veni Infantino, Art Direction By Simpsons Creative In Pink Ribbon Charity Fund Raiser

During Breast Cancer Awareness Month Simpsons Creative have been ‘thinking pink’ and encouraging others to do so by helping its clients, Headlines Hair Studio of Hertford, to organise a Pink Ribbon Ladies Lunch in support of the Vicky Atkins BreastRead more …

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Clients’ shower praise on new look Simpsons Creative

We could tell you we’re the most creative agency in the region, but self-praise is no recommendation, and we’ve always thought it more convincing to show our work and let our clients – and the public at large – judgeRead more …

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Simpsons’ Business Breakfast Champions Social Media

Breakfast came as a breakthrough for upwards of thirty local business people when they discovered the marketing potential of social media at a seminar hosted by Simpsons Creative at Thremhall Park, Bishop’s Stortford last week. Keynote speaker Ian McKendrick, whoRead more …

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Consumer Profiling – The New Censorship

I’m a male of near retiring age, and I will never be invited to buy a skateboard, attend a Foo Fighters concert or shop for a pair of high heeled shoes. And I’m as mad as hell about it! Not,Read more …

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Rhodes

The Rhodes Centre is bishop’s Stortford’s leading arts and entertainment venue. We were invited to produce a corporate identity following a competitive three-way pitch with other major regional agencies. The new identity is designed to reflect the many activities andRead more …

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Social Media Guidelines for Employees

Empowering people through social media is fundamentally good news. But it can have unforeseen and unintended consequences as well. The objective of these guidelines is to help Simpsons Creative employees get the most out of social media while avoiding theRead more …

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Revealed – The real ‘hidden persuaders’

Subliminal advertising – the practise of flashing up an image or message too fast for the eye to see, but nonetheless registering with the unconscious – was officially banned by the profession in the late 1950s.  But subliminal advertising isRead more …

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Simpsons Creative PR Brief

All forms of publicity are lifeblood to a business, and to neglect public relations would be to miss out on a valuable opportunity for self promotion. The particular value of public relations is that there are no media costs toRead more …

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Simpsons Creative Website Brief

The website design brief is the starting point for your web designers and developers; it is the most often referred to document in the whole web design and development process, and gives you the opportunity to examine the real purposeRead more …

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The Social Media Brief

Nowadays, most business people recognise that social media is vital to their survival and success in the market place. The question is, what form should that networking take, and how should it be implemented in practical terms – without consumingRead more …

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The Logo Brief

A design or image-briefing template is a very useful tool. There are many different variations but most are built around the following basic elements. As you work through the brief you will find that it is one of the quickestRead more …

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The Walks Huntingdon

The Walks, Huntingdon, is one of a number of select residential developments whose promotion we have undertaken for clients.  Typically, our multi-disciplinary approach was well suited to the needs here, which included intensive local press advertising, posters, public relations, webRead more …

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NHS Cambridgeshire

We were invited to pitch for the design and origination of a 64pp Annual Review and Report & Accounts for NHS Cambridgeshire PCT.  A key consideration was that the document should reflect the transparency of the organisation in its publicRead more …

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Anglia Ruskin University

Anglia Ruskin University is an institution that bridges the private and public sectors, and whose main thrust is in vocational training for the professions.  Our association with them has been primarily in recruitment campaigns for their nursing and midwifery courses,Read more …

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Cambridge Science Park

For the 40th anniversary of Cambridge Science Park in 2010 we were asked to create a commemorative hard-bound brochure celebrating the pioneering history of Cambridge Science Park (Britain’s first and foremost) as well as a prestige advertising campaign for theRead more …

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Bidwells Data Books

Bidwells Databooks are amongst the bibles of the property world, primary source books for professionals and key reference works for the national and trade press, who quote them when commenting on, or predicting property market trends in all sectors. PuttingRead more …

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jpgroup

The JP Group is a successful network marketing company. We were invited to produce a corporate identity that reflected and dynamic and interconnected nature of the business. Our interpretation of the brief was to create a logo style employing bold,Read more …

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Headlines

Not all our work is for corporate clients, and we pride ourselves on extending the same range of creative services – on an affordable basis – to local retailers and service suppliers.  A case in point is Headlines of Hertford,Read more …

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M11 Business Link

M11 Business Link is amongst a number of commercial developments we have promoted for Frogmore with a mixed media campaign involving a launch event and on-going public relations; local, regional and trade press advertising; targeted mailings to commercial property agentsRead more …

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Silverstone

This promotional exercise was not so much one of improving the client’s image – Silverstone is already one of the most celebrated names in motorsport – so much as turning that reputation to advantage in encouraging commercial clients to investRead more …

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A Creative Brief For Simpsons Creative

A creative brief is like a road map. A great brief leads to imaginative and persuasive ads, websites or videos. And gets you there quickly. A bad creative brief starts you off in the wrong direction. So you have toRead more …

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Caz Fest, QR Codes and Simpsons Creative Come Together

If you think crosswords are getting smaller and smaller these days, don’t worry, it’s not your eyesight.  The little chequered boxes that have started to appear in newspapers, magazines – and even on estate agents for sale boards – are knownRead more …

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New website doubles hit rate for Coke Gearing

Some property websites are no more than online classifieds, but we felt that our clients, Coke Gearing, deserved better – something more in keeping with the proactive approach of the agents themselves. Making the website a more effective marketing toolRead more …

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Royston Simpson – “A stunningly creative team”

Business Weekly’s exclusive ranking of the best practitioners across a range of industry sectors has placed Royston Simpson Creative in the top three for the “Image Makers” category. Quoting from the January 13th edition of the Business Weekly paper (page 33 – 34)Read more …

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Simpson’s Build Blogs That Build Business

businesses are coming to recognise the value of social media in the marketing mix, and helping them capitalise on it is a new blog building service from Royston Simpson Creative that puts all the technical know-how and service support atRead more …

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New Look Means New Business For Local Recruitment Firm

To create a new look for people looking for a new job, East Anglian recruitment company Sturnwood recruited us to design them a new company logo, website and publicity material. To create a new look for people looking for aRead more …

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The Rhodes Ahead – Royston Simpson Creative give Arts and Business Venue a New Look

In a bid to bring its lively blend of arts and entertainment to a wider public, Rhodes Centre, Bishop’s Stortford, has unveiled a striking new corporate identity for the complex, transforming everything from signage to stationery.   The new identityRead more …

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It’s Official – Our Account Executive’s a Real Professional!

Debbie Thomson, Account Executive with Royston Simpson Creative, set the official seal on her marketing skills this week when she received her diploma as an Accredited Member of the Chartered Institute of Marketing, allowing her to put the initials ACIMRead more …

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Simpsons Relaunch Local Solicitors as Regional Brand

In a move to help drive forward a new era of expansion for Tees Solicitors, Royston Simpson Creative has designed a new corporate identity – including new signage, stationery and marketing materials – which will unite their offices across theRead more …

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New NHS Business Win For Simpsons!

‘Fresh’, ‘innovative’ and ‘impressive’ were amongst the compliments bestowed on Simpson Creative’s latest design-for-print project for NHS Cambridgeshire: the health authority’s Annual Review and Report & Accounts – which has just won a three way agency pitch. The clean-lined layoutRead more …

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Creating a brand leader

Expanding or relocating business paralysed by the credit crunch – and baulked by their banks from investing in new premises – have found release in ‘Freezehold’, a new initiative service we designed and developed for commercial property developers Frogmore. www.freezehold.co.uk TheRead more …

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New Year’s Honors for RSC

Few accolades carry greater weight than the acclaim of one’s professional peers, so Royston Simpson Creative were delighted to be nominated No 2 in Business Weekly’s top ten Image Makers in the East of England. In its New Year’s HonoursRead more …

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Model Quest Makes ‘Headline’ News

Top hair studio, Headlines of Hertford, lived up to its name when Simpson Creative helped them whip up publicity for a modelling competition to find the Face of 2010. Sponsored by L’Oreal, and run in association with the Hertfordshire Mercury,Read more …

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What’s happened to the great BBC tradition of unbiased, even-handed reporting?

Radio 4 reporter Jonty Bloom, who interviewed local traders at the recent Bishop’s Stortford Means Business Exhibition failed to broadcast their views because they were – in his words – unrelentingly optimistic! Clearly for them good news was no news.Read more …

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Bishop’s Stortford meant business for ad agents at local exhibition.

The Bishop’s Stortford Means Business Exhibition held at Rhodes Centre lived up to its promise for local advertising agents, Royston Simpson Creative (RSC), who received a wealth of enquiries from new business start ups and expanding local companies all seekingRead more …

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Untangling the web

Adam Lord and Debbie Thomson of Royston Simpson Creative are co-hosting an event along with Sherie Griffith of Savvy BC to help you get the best from your web developer. The event is on Wednesday 25th November at 6pm andRead more …

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New AMI Ltd Site Launched.

The new Advanced Media Installations website which was designed and built by Royston Simpson Creative has now been launched. AMI Ltd provide pre wired home entertainment installations. As pioneers in the field, AMI bring you the very latest advanced inRead more …

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Logos and branding – does it really matter?

The first thing to recognise is that branding and brand building is not some kind of elaborate con or subterfuge. You cannot just impose a brand. It is the essence of what you – your products and services – are,Read more …

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Web users flock to see the new Kingfisher Property website.

This week saw the launch of the new Kingfisher Property website after several months of development. The new websitehas a clean easy to navigate design and features a custom built content management system which allows Kingfisher employees to edit the contentRead more …

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BBC Radio Cambridgeshire interviews RSC’s Richard Taylor

Royston Simpson Creative’s MD, Richard Taylor, was a guest on Jeremy Sallis’s Breakfast Show this month, where he announced a new initiative – in conjunction with local property agents Bidwells – to brighten up vacant shop premises in Cambridge CityRead more …

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We are now on Twitter!

Royston Simpson Creative are now on the popular micro-blogging website Twitter. You can follow us at www.twitter.com/roystonsimpson to get the latest news and updates of all that is happening here at Royston Simpson Creative. If you’re not part of the Twitter worldRead more …

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Local Singer Seeks Stardom With New Website Launch

Fresh from a string of UK and European dates, local up-and-coming cabaret singer Katie Quinton has launched herself on the international market with a new website designed for her by Bishop’s Stortford based advertising agents and web designers Royston SimpsonRead more …

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How to turn emails into orders!

Six tips for sales success Direct marketing to targeted recipients is one of the most powerful sales methods known to corporate man, and properly used will dramatically increase your business. Of course, there’s a world of difference between spam andRead more …

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Rick Taylor, Managing Director of Royston Simpson Creative, writes about the role of design in advertising…

Rick Taylor, Managing Director of Royston Simpson Creative, writes about the role of design in advertising… “I don’t know anything about art, but I know what I like” is a comment that the average consumer might make about advertising andRead more …

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