Blog Archive
- Powerful but perishable – use social media whilst it’s hot!
- Limited edition corn flakes – how exclusive can you get!
- On finding inspiration in the bottom of a glass
- We’ve not only taken the craft out of art. We’ve taken the craft out of craft!
- Retail Revival Demands Ideas – Not Just Money!
- Now even baked bean tins have celebrity designers!
- Consumer Profiling – The New Censorship
- Revealed – The real ‘hidden persuaders’
- Tweet, Woof, Miaow – Welcome to Social Petworking!
- Simpsons in promotion of one of Stortford’s oldest firms
- Che Guevara Meets Today’s Pretty Poster Boys
- What to do About ‘Cookies?’ – Try Confused.com!
- “So, Mr Bond, first I am going to give you this Omega watch, then I am going to kill you!”
- The ‘ah’ factor – advertising’s secret ingredient
- Come Back Bill Stickers – All is Forgiven!
- Social networking untangled: New guide FREE from Simpsons
- Wake up and Smell the Coffee – It’s Nescafe!
- So you Think you Know What Social media is all About?
- Name That AD – Prize Competition
- BT roll out new broadband speeds: dead slow and stop…
- Traditional advertising is dead. Long live traditional advertising
- It’s Time to Talk Tough With Litter Louts
- Forget the frankincense and myrrh. Just bring your gold!
- The middle classes are the new poor, reduced to shoplifting in Waitrose
- Nostalgia definitely isn’t what it used to be!
- You think Comic Sans is bad? Bring back Microgramma Bold Extended!
- Coming soon to your high street – tattoos from your greengrocer!
- Dr Who hits the high street – in Harris Tweed!
- Tetley Tea Folk commercial turns out to be a tribute to Norman Wisdom
- Love them or loathe them, you’ve got to admit Tesco’s ads have got style.
- Pretentious? This ad should be entered for the Turner Prize!
- Guaranteed wealth, health and happiness – or your money back!
- St Tescos Calls the Faithful to Prayer
- The Tetley Tea Folk come back as Chavs!
- Skinny Kate, or Busty Mad Maiden?
- Getting an Eco-friendly Package Deal
- Trust me, I’m an Adman!
- Brussels spouts off again!
- New Media? That’s so last week!
- Redesign BP logo competition
Brussels spouts off again!
09/07/2010
When, a couple of years ago, Hackney Council prosecuted an East End stallholder for selling fruit and veg by the pound – and confiscated her scales – you’d have thought that metric militancy had been pushed to its absurd limits.
But no, in the paper this week I read that Brussels is poised to plumb the depths of bureaucratic idiocy by forbidding the sale of food and retail goods by number – such as a dozen eggs or a pack of six bread rolls. I checked the date at the top of the paper and, no, it wasn’t April 1st, so it seems the days of shopping sensibly for your breakfast are numbered – or should that be not numbered?
Just recently, in a second hand bookshop, I came across an eccentric proprietor who was selling old paperback books by weight in brass scales he kept on his counter. He was doing it, presumably, for a bit of a wheeze. But if Brussels gets its way, he might soon have to sell all of his stock that way.
And what about shoe shops? Will be still be allowed to buy them by the pair? Or will we have to purchase them by the kilo, and hope that we don’t end up with an odd number? Restaurant bookings could be problematic too. “No, I’m sorry Monsieur; we cannot take bookings by the number of persons. But perhaps you could give us the exact weight of your party?”
Crazy? Yes – but not half so daft as the mad mandarins of the EU. Fortunately, there is a lone voice of sanity crying out in the wilderness. Our environment secretary, Caroline Spelman, God bless her, says Brussels’ proposals go against common sense, and she will be taking the matter up with Parliament. Now there’s a rare thing – a politician championing common sense. Let’s just hope they don’t nobble her by making her an EMP.







