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Copywritinghead

Top ten tips on copywriting

Having recently given a couple of talks to businesses on the subject of copywriting, I decided that it would be useful to share some of the advice with a wider audience.  Hopefully this will help those in business who needRead more …

Creative-breif

Marketing using QR codes

QR codes are becoming more and more popular with businesses and customers alike, they offer a quick and easy way of providing users with more information on their smart phones. This guide from Simpsons Creative looks at the use ofRead more …

social-media-guide1

Social Media Guide

Social media is becoming increasingly more important for businesses of all sizes, it provides a way of communicating your marketing messages and product information to hundreds of customers in one go. The social media guide gives you an overview ofRead more …

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Social Media Guidelines for Employees

Empowering people through social media is fundamentally good news. But it can have unforeseen and unintended consequences as well. The objective of these guidelines is to help Simpsons Creative employees get the most out of social media while avoiding theRead more …

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Simpsons Creative PR Brief

All forms of publicity are lifeblood to a business, and to neglect public relations would be to miss out on a valuable opportunity for self promotion. The particular value of public relations is that there are no media costs toRead more …

website-brief

Simpsons Creative Website Brief

The website design brief is the starting point for your web designers and developers; it is the most often referred to document in the whole web design and development process, and gives you the opportunity to examine the real purposeRead more …

logo-brief

The Logo Brief

A design or image-briefing template is a very useful tool. There are many different variations but most are built around the following basic elements. As you work through the brief you will find that it is one of the quickestRead more …