NHS Cambridgeshire

We were invited to pitch for the design and origination of a 64pp Annual Review and Report & Accounts for NHS Cambridgeshire PCT. A key consideration was that the document should reflect the transparency of the organisation in its public dealings and finances, and should therefore be clearly presented and easily understood.

The chosen design (seen here) was deemed to have best matched the original briefing and was praised for its fresh, innovative feel. The design format was also considered suitable for adaption to related publicity material, and the agency was commissioned to produce a complementary summary document in the same style.