Redesign BP logo competition
24/06/2010

Greenpeace’s response to the Deepwater Horizon oil spill has been to hang a flag sporting a redesigned BP logo – rebranding them ‘British Polluters’ – outside the company’s head offices in London. They’ve also launched a competition inviting the public to submit their own derogatory redesigns of the BP logo.

Now, no-one champions environmental causes more vigorously than I do, and it has to be said that the Deepwater Horizon spill is catastrophic and not to be minimised.  But it should also be remembered that a) it was an accident, and one which the company’s excellent safety record suggests was not entirely down to mismanagement, and b) BP have reacted responsibly with a full scale clean up package and the establishment of a $20 billion claims fund.
However, it seems that whatever they do is not enough for some people, and everyone with an axe to grind is queuing up to stick the knife in.

In the interests of fair play, I propose a rival competition to design a logo for BP that casts it in a kinder light, and one that more accurately reflects its intentions. By way of a starter I offer you ‘Beg Pardon’, ‘Be Patient’, or perhaps more to the point ‘British Pensions’ – have a care!

Send us your name suggestions or logo designs and we’ll publish the best on this blog. First prize a bottle of Navy Rum, the traditional remedy for restoring calm on the high seas.