Silverstone

This promotional exercise was not so much one of improving the client’s image – Silverstone is already one of the most celebrated names in motorsport – so much as turning that reputation to advantage in encouraging commercial clients to invest in its future, and their own, by taking up commercial development opportunities.

Glamour by association was the strategy that underpinned the agency’s design and authorship of the prestige brochure shown here, which proved highly successful for our clients, the British Racing Drivers’ Club.