Simpsons in promotion of one of Stortford’s oldest firms
13/07/2011

Boardmans, one of Bishop’s Stortford’s longest established firms, is raising its profile in an advertising campaign to be launched by Royston Simpson Creative, which will publicise the firm’s move from its former North Street premises to a new showroom and retail warehouse at Twyford Business Centre, along with its improved offer to its customers.

“Most business people and home office users order their stationery and office needs via the internet these days” says Boardmans’ MD Richard Lawrie, “and to serve them better we’ve set up an on-line ordering and delivery service.

“At our new premises we also have the space to display our extensive range of office furniture and Cannon copiers. Otherwise, nothing has changed –business callers are welcome, and we still provide the same attentive personal service”.

Royston Simpson will be publicising the move with press advertising in the local press, county magazines and town guides, and will roll out an on-going campaign highlighting the firm’s comprehensive product range and consultation services over the next year.

“We’re delighted to be playing a part in promoting one of the town’s oldest established retailers” says Richard Taylor, MD of Royston Simpson Creative, “This press campaign is just one element of the overall promotional strategy, but one that we felt was vital help raise local awareness in the short to medium term”.

Look out for the launch ad announcing Boardmans’ move from ‘the high street to the superhighway’