- Creating a social media plan – Part two
- Want more media coverage? – Create your own!
- Creating a social media plan – Part one
- Of penguins, pelicans and toucans
- A retail revolution that takes no prisoners
- Marketing is poised to go ‘back to the future’
- Refresh before you retweet
- Why you need a responsive website
- How can I attract more visitors to my website?
- What happens if my website goes down?
- What should I include in my website?
- What kind of website do I need?
- An A to Z of fonts: what’s what, what’s in and what’s out
- Emerald is the new black: Pantone dictates fashion in the ad industry
- Social media is driven by passion – Not greed!
- If you’re going to ‘be more dog’, get one for the blind!
- I didn’t go to university – gissa job!
- Preserving Britain’s oldest brand: the traditional pub sign
- This is how the world ends – not with a bang, but a wimpy
- Einstein and the new science of marketing
- Another safety first from the advertising archives
- I used to be a copywriter. Now I write my own slogans – for the Big Issue!
- KISS – The first law of successful copywriting
- Nivea’s new face is as ugly as ever!
- Why we should be blogging
- Like the Cheshire cat’s smile, only Nike’s stripe remains!
- Name the Movie Character
- Selling to consumers who no longer ‘know their place’
- Sweeping up the star dust
- On the delicacy – or otherwise – of the deep-fried mars bar
- Life after death on Youtube
- “Having great creative ideas is like angling for a wily old carp”
- The world’s going to hell in a handcart, and has been for generations!
- Powerful but perishable – use social media whilst it’s hot!
- Limited edition corn flakes – how exclusive can you get!
- On finding inspiration in the bottom of a glass
- We’ve not only taken the craft out of art. We’ve taken the craft out of craft!
- Retail Revival Demands Ideas – Not Just Money!
- Now even baked bean tins have celebrity designers!
- Consumer Profiling – The New Censorship
Tweet, Woof, Miaow – Welcome to Social Petworking!
If you thought a dog’s networking site was his local lamppost, think again. It seems that pets are more popular than celebrities on Facebook, Twitter and YouTube according to Pet Plan, the pet insurers, who have conducted a survey into the ‘social petworking’ phenomenon.
Apparently it all started with Beast, the pet dog of Mark Zuckerburg, super-geek and founder of Facebook, who has his own Facebook page (well he would, wouldn’t he?). But top dog at the moment is Boo, ‘the world’s cutest dog’, who has 1.4 million ‘likes’ – or should that be ‘licks’ on the world’s pre-eminent networking site.
Cats – always the dirtiest fighters – have clawed their way even further up the ratings, with Maru (a sort of on-line successor to Bagpuss) being the star of more than 6 million views on YouTube. As they used to say in Hollywood, you should never work with animals or children – now it seems they’ve stolen the show on the web as well! This puts me in mind of a jokey greetings card I picked up in WHSmith the other day, which showed two dogs using a PC to access a dating site. One taps on the keys whilst his companion, urging him on, says “Don’t worry, on the internet, no-one knows you’re a dog”.
Actually, I think the joke is on us. My advice to social networkers trying to make it big is: on the internet no-one knows you’re not a dog – so why not pass yourself off as one, maybe a nice friendly Labrador who’s ready to go and fetch the paper, lead the blind or perform other necessary and rewardable social functions. The business potential is tremendous too – why else would Pet Plan have commissioned the research? Imagine having Boo pass the word to fellow pooches about the scrumptiousness of Spratt’s Bonio, or Maru the cat giving a YouTube demo of opening a ring-pull can of Kit-e-Kat: “Owner away? – serve yourself today!”